How To Sell On Instacart

Instacart is one of the fastest-growing online grocery marketplaces. In fact, it has been so successful that many major retailers have launched their own Instacart competitor. To get started selling on Instacart as an independent retailer, you must become a vendor and build your product listings.

It’s not overly complicated, but there are several steps to remember in order to sell your products through the site. You will need to create a seller account, upload product information and images, and submit your items for review. Once that’s complete, you can activate your account and begin setting pricing based on the Instacart markup structure or your own retail price (whichever you prefer).

Instacart Commissions And Fees

Before we dive into the steps for selling on Instacart, let’s discuss how the commission and fees work. As an Instacart vendor, your commission rate is based on the product type, category, and other factors. The commission structure is as follows:

  • Grocery (produce, meat, and dairy): 20%
  • Fresh (fruit, vegetables, and meat): 25%
  • Frozen: 25%
  • Whole Foods: 75%
  • Specialty: 30%
  • Spirits/Wine: 40%
  • Health and Beauty: 40%

When it comes to the shipping fee, you are responsible for that. The fee is based on the distance of the delivery and the Instacart markup percentage. Keep in mind that in the U.S., there is a $150 minimum order amount. So, if your order is less than this amount, you will not be able to collect a fee.

How To Become An Instacart Vendor

To sell products on Instacart, you must first become a vendor. To do so, you will need to set up an account on the site and provide some basic information about your business. If you don’t think you’ll be able to meet the minimum order quantity (MOQ), you will be able to select the “I am a small business” option under “Account Type.”

If you think you can meet the MOQ requirement, you will select “I am a manufacturer.” Once you have selected your account type, you will be asked to provide details about your business (such as company name, website, etc.) and upload a photo of your business license. From there, you will be able to create your product listings. You will be able to set your markup rates and upload images of your products. You can also view the list of products that Instacart has approved.

Step 1: Create Your Instacart Seller Account

Once you have successfully become an Instacart vendor, you can create your seller account. To do so, you will visit the “My Account” page and click “Create an Account.” From there, you will provide some basic information about your company, such as your business name and your contact information. Once that’s complete, you can log in to your account and get started with the product upload process. When you login for the first time, you may receive a message that your account has been reviewed and is pending approval. This is normal and should be resolved within 24 hours.

Step 2: Add Product Information & Images

As an Instacart vendor, you will have the ability to add product information, including the product name and category, as well as the unit price. You can also add a description of the item and its nutritional information. Next, you will have the ability to add product images. Instacart requires you to have at least one product image per item. When uploading images, make sure they are clear — as if you are taking a picture of an item in a grocery store. It’s essential that your product images are high resolution, so that customers can clearly see what they are purchasing.

Step 3: Review And Set Commission Rates

Next, you will want to review your commission rates. This is where you will decide whether to select the Instacart markup rates or set your own rates. Keep in mind that if you go with the Instacart rates, you won’t be able to change them. You will want to set your commission rates for each product type. Once you’re done reviewing your rates, you can move on to setting your commission rates for each product type. Select the product type and adjust your commission rate as necessary. You will be able to save your changes each time you make a selection.

Step 4: Activate Your Account And Start Selling!

Finally, you will be able to activate your account and begin selling on Instacart. Once your account has been activated, you can begin adding new items to your inventory. Be sure to add products with your initial markup rates, so that your product listings are consistent. Once you have added your products, you can begin to accept orders. You will receive notifications each time you receive an order, so that you can prepare the item for shipment. Keep in mind that you will be responsible for shipping the item and collecting payment from the customer.


These are the steps to follow if you want to sell on Instacart. It’s important to note that you must first become a vendor and create your product listings before you can begin accepting orders. Keep in mind that Instacart buyers place orders online, and you must accept those orders and ship the items out to the customer within a certain time frame. If you are looking to break into the online grocery business, Instacart is a great place to start. From here, you can build your business and start generating passive income.

Frequently Asked Questions

How Much Can A Beginner Make On Instacart?

On Instacart, a beginner can make anywhere from $10-$20 per hour. However, this may vary depending on the individual’s skills, how many hours they work, and the demand for Instacart shoppers in their area.

How Much Does It Cost To Sell On Instacart?

Instacart is a grocery delivery service that charges a commission fee on each order. Commission fees vary based on the size of the order and the distance between the Instacart shopper and the grocery store. There is also a delivery fee, which is charged based on the size of the order and the distance between the Instacart shopper and the customer’s address.

Do Stores Pay A Fee To Instacart?

Instacart does not charge stores a fee to be on the platform. Stores do, however, pay Instacart for each order that is placed.

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